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VIRTUALISATION Web analytics can boost online conversion rates
VIRTUALISATION Web analytics can boost online conversion rates | Web analytics can boost online conversion rates |
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| by Peter Dinham | |
| Tuesday, 06 October 2009 | |
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The commercial director for Site Intelligence - which recently launched in Australia - David Pool, says a key challenge for businesses is to ensure the right information reaches the right segment of business “so they can put in strong action plans to improve sales and profitability.” According to Pool, the Aberdeen research revealed that the current economic downturn has forced companies to place an even larger emphasis on the ability to attract, retain, and convert online customers. In fact, Aberdeen says that 79 percent of 203 survey respondents indicated that the current economic climate plays a prominent role in their company's decision to attain better consumer insights from the online channel. David Pool says that despite the acknowledgment that the online channel is a cost-effective method of understanding consumer wants and needs, businesses are challenged to derive actionable information from online data. CONTINUED page 2 |
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