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Telecommunications 'Borderless Networks' - Cisco's next big thing
Telecommunications 'Borderless Networks' - Cisco's next big thing | 'Borderless Networks' - Cisco's next big thing |
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| by Stuart Corner | |
| Monday, 05 October 2009 | |
  
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The newest initiative, borderless networks, is on a par with these two earlier major shifts in focus for Cisco. The VP of Cisco Australia, Les Williamson, told journalists at Cisco Networkers in Brisbane last week: "Globally, whilst we have a lot of initiatives we are focussed on we have launched this 'business relevance' conversation. We are going to base that around three key architectures: collaboration [headed in Australia by Peter Hughes], virtualisation [headed in Australia by Dylan Morrison] and something we are calling borderless networks which is about making the routing and switching a safe, scalable and secure infrastructure inside and outside the enterprise to enable these application rich consumer and business services." According to Cisco, borderless networks "spans switching, routing, mobility, security and application acceleration technologies" and will "promote service agility and business responsiveness, anywhere, anytime, and to anyone." Cisco also says that, in addition to revealing details of its borderless network plans, it will announce "an exciting new innovation...that delivers on the borderless experience." To launch borderless networks Cisco will host an online interactive event on 21 October (Asia Pacific time, 20 Oct US time) at which "Top Cisco executives [will] unveil industry-changing innovations for delivering the ultimate workspace experience [and] industry-leading IT managers [will] describe how they're transforming their businesses with these innovations." Speakers will include Ross Fowler worldwide vice president borderless network architecture - an Australian and 29 year Alcatel veteran who left Alcatel in 2003 to head Cisco ANZ for four years before being promoted to head Cisco's service provider business out of London in mid 2007 - and Marie Hattar, vice president of borderless networks marketing at Cisco. Fowler has responsibility for the worldwide sales of Cisco's borderless network architecture and co-chairs Cisco's multifunction borderless network architecture board "to drive the overall vision, strategy and execution for that architecture."
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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