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Cisco 'pours its own champagne' for growth | Cisco 'pours its own champagne' for growth |
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| by Stephen Withers | |
| Wednesday, 30 September 2009 | |
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Never mind 'eating your own dogfood', Cisco says it has been able to achieve revenue growth and cost reductions in Australia and New Zealand while maintaing staff numbers by 'pouring its own champagne' - especially through the use of its collaboration technology.
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That's "not a bad story given the market environment," said Les Williamson, vice president for ANZ. It was largely achieved, he said, by using the company's own telepresence tools to slash internal travel costs, combined with an acceleration of the sales cycle through better collaboration. For example, Cisco now has 18 telepresence units compared with three last year. These allow people to stay in regular contact without travel, to "sustain much more intimate relationships," according to Williamson. Rather than cutting staff, the company saw "a modest headcount increase" during the year. Every member of Cisco's ANZ staff was "realigned" in terms of goals, compensation and skills as part of the drive for growth, he said. The adoption of hot desking - even for the most senior staff - also helped keep costs down while improving collaboration.
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