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VIRTUALISATION Vodafone plans a new marketing message -UPDATED
VIRTUALISATION Vodafone plans a new marketing message -UPDATED | Vodafone plans a new marketing message -UPDATED |
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| by Stuart Corner | |
| Tuesday, 22 September 2009 | |
  
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"Instead of dictating to customers, Vodafone wants to let them know that they, with phone in hand hooked up to the mobile Internet, are now in charge," it explains, adding that "For Colao, this is more than just a new marketing push. He has put polishing the company's brand and image, internally and externally, at the top of his in-tray. 'The centre of this company is marketing and human resources,' he said. 'It is not the brand talking any more and telling the customer what to do. It is the customer who will decide... It really means that Vodafone puts the customer at the centre of what we do." (How many times have we heard that before?) In Australia Vodafone is now one half of Vodafone Hutchison Australia and, depending on which message you read, the Vodafone brand could become the only brand that the company takes to market. Greg Spears, head of corporate communications and public relations at VHA, told iTWire that the new marketing theme would be rolled out in Australia, "sometime in 2010," but was unable be give more precise information.
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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