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VIRTUALISATION Survey says: YouTube's gone mainstream
VIRTUALISATION Survey says: YouTube's gone mainstream | Survey says: YouTube's gone mainstream |
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| by Stephen Withers | |
| Wednesday, 16 September 2009 | |
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People aged at least 14 who had used YouTube in the previous three months were interviewed. The age breakdown turned out thus: 14-17 - 7% 18-29 - 32% 30-39 - 20% 40-49 - 18% 50-59 - 13% 60+ - 10% And 57% of 'Yousers' are working, with 15% studying and 19% staying at home (a category that presumably includes full-time parents and other carers, the unemployed, and retirees). 20% of those surveyed claimed they had uploaded video content, which seems on the high side unless the question was along the lines of "have you ever uploaded a video to YouTube?" Some of the other findings are less surprising. 79% of respondents reported staying on YouTube for longer than they intended. 86% visit YouTube for entertainment. Presumably the rest are there for news clips and how-to videos. But what sort of content are they actually watching? Find out on page 2. |
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