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Telecommunications Major telcos promise to tell the truth when advertising
Telecommunications Major telcos promise to tell the truth when advertising | Major telcos promise to tell the truth when advertising |
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| by Stuart Corner | |
| Monday, 14 September 2009 | |
  
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ACCC Chairman Graeme Samuel, said: "The broader telecommunications industry has for some time walked a fine line between compliant and non-compliant advertising...Having the three major carriers on board is a critical step, and the management of the major telecommunications companies should be applauded for taking a stand." He added: "The ACCC recognises there is more to do...[and] will now contact the next tier of operators who will be encouraged to adhere to the principles set out in the undertaking. When taken together with the three major carriers, this would then account for almost 90 percent of the market for telecommunications goods and services in Australia...This undertaking is part of a sustained effort launched by the ACCC earlier this year to clean up telecommunications advertising." The ACCC says it has identified the 12 most prevalent types of potentially misleading conduct made in telecommunications, and the three industry leaders have undertaken that their advertising will not make these claims "in circumstances where they are likely to be misleading to consumers." Some of the poor practices the agreement covers are: - Use of terms such as 'free', 'unlimited', 'no exceptions', 'no exclusions' or 'no catches' when this is not the case - Headline price offers in the form of "price per minute" for mobile phones and phone cards when there are other fees/charges which are not clearly disclosed; - Headline claims relating to price, data allowances, total time allowances, speeds and network coverage where the claims cannot generally be sustained for all consumers.
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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