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Technology Lifestyle New VicRoads iPhone app crashes into App Store
Technology Lifestyle New VicRoads iPhone app crashes into App Store | New VicRoads iPhone app crashes into App Store |
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| by David Swan | |
| Sunday, 06 September 2009 | |
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Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
Speaking at the launch at Federation Square, VicRoads’ Director of Road User Safety David Shelton said the new approach was a great way to communicate a message to younger drivers. “By using iPhone technologies, we are communicating with our younger drivers through a medium they understand and enjoy. This is an innovative and engaging way for us to help our young people stay safe on our roads,” he said. “Research shows that being on the phone is highly distracting for a driver and consequently, dangerous. Statistics show that a driver is four times more likely to crash while talking on a mobile phone, and 23 times more likely if texting. “Whilst this campaign is targeting all drivers, it has been particularly designed to appeal to a younger driver audience. Younger drivers have grown up with mobile phone technology and have become more reliant on it. According to a 2008 survey, about 70 per cent of people aged 18-25 years and 26-54 years admitted to illegally using a handheld mobile phone at some time while driving,” Mr Shelton said. There are approximately 40,000 fines issued each year in Victoria for the misuse of mobile phones while driving. Using a hand held mobile phone while driving is one of the top three driving offences committed by motorists in Victoria. Players can visit the iPhone app. store and download the CityGT game for free. While they are playing the driving game, the technology automatically makes a phone call to the player’s phone. If the player takes the call, the car on the driving game crashes and they receive a message that explains the hazards of driving while using their mobile phone. If the player ignores the incoming calls while they are playing the game and they successfully finish the course, they receive a message that congratulates them on being a safer driver. If the player performs well they can enter their score into the leader board and challenge their friends. Technology at today’s event allowed people to hook up their iPhones to the big screen in Federation Square via Wi-Fi and witness their driving skills in giant Technicolour. This is the first time in the world this technology has been used in this way. CONTINUED Page 2 |
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