Technology news and Jobs 
VIRTUALISATION NEC major push to reassert ICT credentials in Australia
VIRTUALISATION NEC major push to reassert ICT credentials in Australia | NEC major push to reassert ICT credentials in Australia |
|
| by Peter Dinham | |
| Thursday, 03 September 2009 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
As reported by iTWire in March, NEC unveiled its restructured Australian business, with the organisation divided into four business units - Unified Communications, Managed Services, Network Solutions and Display Solutions - and also the restructure of its R&D operation to focus on commercial ICT technologies for both the local and export markets. The restructure resulted in the shedding of some 153 staff, and followed NEC's previous announcement, in January, that it would exit the whitegoods and consumer electronics markets with the loss of some 200 jobs. Norton said the advertising campaign would roll out over the next six months as the company continued to reassert itself as “one of Australia’s leading ICT companies.” The aggressive campaign by NEC will see advertisements at Melbourne and Sydney airports and in key business and IT publications across Australia, and Norton said the advertising, aligned with “better marketing and effective PR” was aimed at rebuilding NEC’s brand awareness in Australia. Norton said the advertising and marketing push would build on existing business success, with the company’s success to date based on the “quality of our products and we haven’t been that good at shouting about it. “The campaign will focus on reigniting brand awareness as well as articulating NEC’s offerings around unified communications, broadband access, cloud computing and digital signage. |
Tags
| < Next story in category | Previous story in the category > |
|---|
