Technology news and Jobs 
Information Technology News Has Bing's growth peaked?
Information Technology News Has Bing's growth peaked? | Has Bing's growth peaked? |
|
| by Stephen Withers | |
| Wednesday, 02 September 2009 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
In the light of the recent search alliance between Microsoft and Yahoo, it's worth noting that their combined share fell from 20.36% to 20.14% in August. Globally, Bing's share slipped just 0.01 points to 3.58%, but the combined share dropped from 8.77% to 8.42%. Not only does the alliance have a smaller global share than in the US, it's also falling faster. Another source of search share figures is Net Applications' Market Share report. Since the two companies measure a different pool of sites, you can't read too much into direct comparisons, but the trends are interesting. Net Applications' report for August is clouded by a decision to adjust downwards the numbers for Chinese search engine Baidu "due to detection of automated traffic." That adjustment was to the tune of 5% of total search usage. Consequently, the remaining search engines all saw an increase in global share. Google's rose from 78.45% to 83.33%, Bing's from 3.17% to 3.52%, and Yahoo's from 7.16% to 7.28%. That gives Bing/Yahoo a combined share of 10.8% - appreciably more than StatCounter's 8.42%. But if we turn back to the US market where Baidu has no share at all (at least according to Net Applications), it's a different story. Google still takes the lion's share at 75.87%, Yahoo holds 11.75%, and Bing has a useful 8.42% (up from 7.8%). While Microsoft/Yahoo is unlikely to be satisfied with approximately 20% of the US market (as reported by both StatCounter and Net Applications), it could be a lot worse. We'll see next month whether StatCounter's report of Bing's dip was a blip, or if it was really the BING! announcing the arrival of its elevator at the top floor. |
Tags
| < Next story in category | Previous story in the category > |
|---|
