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VIRTUALISATION Aussie PC market on the rise thanks to consumers, small business
VIRTUALISATION Aussie PC market on the rise thanks to consumers, small business | Aussie PC market on the rise thanks to consumers, small business |
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| by David Swan | |
| Wednesday, 26 August 2009 | |
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Gartner said that whilst the total number of PC shipments was down, the decline will remain relatively modest primarily due to the Federal Government’s economic stimulus program. Looking ahead, the technology research and advisory firm believes the best PC sales opportunities in Australia will come from the consumer, small and midsized business (SMB) and education sectors, driven by internal demands and beneficial conditions supported by the Federal Government. Eileen He, Research Analyst, Gartner said that while the Australian PC market was affected by the economic downturn, as were other mature markets in Asia Pacific, opportunities still exist in several sectors. “PC vendors that rely heavily on the professional or enterprise market should allocate more resources to SMBs and the education sector, including channel, product, service and financing options during the next 18 months,” said He. Australian PC market trends noted in the report include: • Consumers continue to choose mobile PCs over less expensive desk-based PCs, despite consumers having tighter budgets. Consumer mobile PC shipments increased 27.6 percent with 368,013 units in 2Q09, compared with a decline of 15.9 percent in consumer desk-based PC shipments with 198,312 units. • Mini-notebook shipments grew 398.4 percent year over year in Q209, to reach 14.3 percent of total mobile PC shipments. The growth rate outperformed most of the top mature markets in Western Europe, with 97,220 mini-notebooks sold in Australia during this period. The consumer market accounted for 90.3 percent of mini-notebook sales. • With SMBs accounting for a 99.5 percent share of all 1.96 million registered Australian companies, this segment accounted for 55.4 percent of all professional shipments with 342,561 units sold. Australia is one of the most-penetrated PC markets in Asia Pacific. Almost 80 percent of professional PC demand and 54 percent of consumer PC purchases were replacements in 2008. Gartner analysts advise that PC vendors need to support their critical channel partners to refocus on the most profitable and growing sectors. “Vendors that rely mostly on retail sales need to consider more attractive promotions to stimulate spending from consumer and SMB buyers. This could include higher cash-back, device or component bundling, and competitive prices and terms for PC leasing,” said He. CONTINUED Page 2 |
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