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Core Dump
Core Dump RSSStephen Withers turns his gaze on the world of Apple, with detours into other aspects of IT and communications as they catch his attention.
Technology news and Jobs arrow Our Blogs arrow Core Dump arrow HP tries to tempt SME buyers with ProBook 4310s
HP tries to tempt SME buyers with ProBook 4310s E-mail
by Stephen Withers   
Monday, 17 August 2009
HP reckons it is pressing SMEs' buttons with a new notebook.

The HP ProBook 4310s is being pitched at small to medium business customers.

"Australian SMBs and mobile professionals demand a lot from their notebook. A large number of SMBs run their businesses online, or spend a great deal of their time on their notebook, either on the road, at home or in the office - working; managing accounts; doing their banking; and communicating with their clients or customers," said Kerry Pynor, market development manager, commercial notebooks at HP Australia's personal systems group.

"HP understands the importance of being productive, which is why we are introducing the HP ProBook 4310s - an affordable small and light option, with a professional clean design, that has the first-class features needed in a business notebook," added Pynor.

"Small and light"? It's all relative, I suppose. Certainly small compared with the 17in behemoths we've seen, but I'm not sure whether a notebook that weighs in at a whisker under 2kg can really be called light these days. For example, the 13in MacBook Air is 1.36kg, compared with the 4310s's 1.97kg.

Anyway, the idea is that the 4310s provides some of the features previously restricted to the EliteBook family, including QuickLook (check emails, calendar, etc, without booting Windows), File Sanitiser (securely delete files or folders) and SpareKey (answer three personal questions to gain access if you forget your password).

Hardware features include a dual-array microphone, SD/MMC card reader, and HDMI port.

The 4310s might be available off the shelf in "glossy Noir" (black) with "glossy Merlot" (dark red) as a configure-to-order option, but if HP's product shot is any guide, it isn't particularly stylish. (That part-red, part-black combination just doesn't look right.)

Prices start at $A1249.

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