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VIRTUALISATION JetStar SMS is the mobile ticket to ride
VIRTUALISATION JetStar SMS is the mobile ticket to ride | JetStar SMS is the mobile ticket to ride |
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| by James Riley | |
| Wednesday, 05 August 2009 | |
  
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While other phone-based ticketing systems are based on detecting patterns on mobile phone screen for barcode-like data, the Sissit Group’s system for JetStar recognises actual letters and numbers on the phone display. JetStar passengers who use the airline’s Web-Check check-in service will have the option of having their boarding sent directly to their mobile phone as a txt up to ten days before departure. The text message is then processed through an optical character recognition and image processing system at the gate. “Other systems detect patterns, while ours reads the actual txt, and that allows you to put a lot more data onto the screen,” Hornlimann told iTWire. The advantage of the system is that it does not require a phone with WAP, or that is internet-enabled, or even a phone with a large screen. “As long as your phone can display three lines of text, you can use it. And all phones do,” he said. Hornlimann, a serial developer/entrepreneur who’s not long into his twenties, says he hoped to commercialise the base technology he developed at home across a broad range of ticketing applications. Sissit Group was already in discussion with German-based Magnetic Automation – an access control, parking and toll-way specialist – about a potential licensing arrangement, and he says there are several offshore airline discussions underway that are subject to non-disclosure arrangements. “But this (JetStar) is our first major project with the technology, and the biggest. But there are other applications we are looking at,” Hornlimann told iTWire. The Sissit Group system will be trialed by JetStar at Melbourne’s Avalon Airport. If the trial is successful, JetStar expects to roll it out across its nationwide network by the end of the year. Jetstar chief executive Bruce Buchanan said the system would make JetStar a more convenient, hassle-free experience. “These new world-first technologies will … improve service levels from Jetstar airport customer service personnel by freeing them to get on with the job of processing checked-in baggage.” He said JetStar planned to introduce 24 hour automatic check-in to enhance the technological breakthrough. |
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