Technology news and Jobs 
VIRTUALISATION Big slice of the Apple: just how big is Apple's advertising budget?
VIRTUALISATION Big slice of the Apple: just how big is Apple's advertising budget? | Big slice of the Apple: just how big is Apple's advertising budget? |
|
| by David Swan | |
| Tuesday, 04 August 2009 | |
|
Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
Being the informed consumers that you are, you'll be aware that a company's image in the public mind comes largely from what they see in the media, whether it be a news report on television or direct advertising from the company. Apple hasn't had it easy of late, either, with Steve Jobs' health problems and an economic climate that hasn't been particularly kind to 'premium' brands. Yet, somehow Apple has remained, in the words of the respondents to the survey, "cool" and "successful". It isn't hard to see where the money's gone. Apple's successful “Get a Mac” campaign has quietened down recently but featured star actor Justin Long, and was quite controversial in the way it belittled Microsoft's products, and was even described by Slate as "mean spirited" and "smug". That said, the campaign can't be described as being soft. The ubiquitous iPod ads have continued, too, and remain instantly recognizable for their simple white aesthetic and neat music. So what else has Apple spent their money on, and exactly how much does the figure come to? Read on to find out. |
| < Next story in category | Previous story in the category > |
|---|
