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VIRTUALISATION Taten tackles US market with strategic alliance
VIRTUALISATION Taten tackles US market with strategic alliance | Taten tackles US market with strategic alliance |
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| by Peter Dinham | |
| Sunday, 02 August 2009 | |
  
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Anduin CEO, Dan Miller, said that US banks and financial institutions will have access to “world leading online financial services technology” with the signing of a strategic alliance with Taten. “In the current economic climate reducing costs and maintaining relationships are two of the key issues facing US banks and financial institutions. “By partnering with one of Australia’s leading software providers, we will be able to show financial institutions how they can use online technology to significantly reduce the costs of customer acquisition and retention. “I believe the Tate datahub has the potential to revolutionize how US financial institutions do business with their customers. The Taten datahub is way beyond anything that is currently on offer in the US marketplace." According to Miller, while many financial institutions are struggling to achieve the “holy grail” of a single customer view – Taten’s technology can do this, he says – particularly for organisations that have multiple products and services. According to Taten CEO Jeff Lim, the Taten datahub grew from the realisation that in any business, a number of inefficiencies “prevent the building of effective customer relationships and therefore curtail profitability.” “These inefficiencies stem from the need – that exists in any business – to capture key customer data at multiple points of the customer lifecycle, aggregate and interpret data from multiple sources to establish effective business processes, consistently communicate relevant and timely information across a broad range of customer interactions, and establish real time feedback loops as the inputs to a continuous improvement process." |
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