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Australians cut spending by staying at home & surfing the net
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Australians cut spending by staying at home & surfing the net | Australians cut spending by staying at home & surfing the net |
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| by Stuart Corner | |
| Monday, 27 July 2009 | |
Research commissioned by Telstra suggests that Australians are responding to tough economic times by spending more time at home and increasing their usage of the Internet.Featured Whitepaper
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Perhaps as a result of this, 50 percent of respondents reported that in the past six months they had come close to or exceeded their Internet download quota more often than in earlier times Yet, Telstra says: "Less than one in five people are reviewing their Internet plans to ensure they fit in to their changing lifestyles - which is surprising given the amount of time customers spend online and in particular on social media websites such as Facebook, Twitter and MySpace." If by 'reviewing' Telstra means upgrading to a higher plan this result is perhaps not surprising. When times are tough people are naturally reluctant to increase their commited monthly expenditure. However, Telstra, and other ISPs have lots of 'unmetered' content and help users identify its unmetered content, Telstra ISP Big Pond has put a green dot on all such sites.
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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