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Our Blogs Core Dump Morgan Stanley teen media report not so surprising
Our Blogs Core Dump Morgan Stanley teen media report not so surprising | Morgan Stanley teen media report not so surprising |
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| by Stephen Withers | |
| Thursday, 16 July 2009 | |
  
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To summarise Matthew Robson's report (bear in mind that it was written from a UK perspective): • Teens listen to the radio infrequently (preferring services such as last.fm), watch a small number of TV programs (partly because of BBC iPlayer, etc), and rarely read newspapers (unless they are free or cheap). • Video games are popular among both sexes. • Facebook is popular; Twitter is "pointless". (But see 'Publishing a book in 140 character instalments'.) • When it comes to music, teens are "very reluctant to pay". • Under 15s visit the cinema more often than older teens as they are admitted at the child price. • Almost all teens have a fairly capable mobile phone (usually priced below £200) which they use on a prepaid basis for voice and SMS, but not (usually) internet. What does all this boil down to? Teenagers don't have much money. No big surprise there. But does that make them that much different from the broader population? Even people on fairly decent incomes seem to be cutting back on things like going to the cinema and buying music and video content, though there does seem to be a generational difference when it comes to TV viewing. |
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