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VIRTUALISATION Converged services reduce telcos' customer churn
VIRTUALISATION Converged services reduce telcos' customer churn | Converged services reduce telcos' customer churn |
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| by Peter Dinham | |
| Tuesday, 07 July 2009 | |
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“Bundling two or more services such as fixed voice, broadband, mobile and pay TV into attractive price plans has proven to result in less customer churn than single-service offerings,” says Frost & Sullivan senior industry analyst Kamlesh Kalwar. In Australia, Kalwar paints a promising picture of Telstra’s initial success with the introduction of bundled services. According to Kalwar, in just 30 months since mid-2006, Telstra has very swiftly transformed from a single-service operator to offering bundled quad-play services to its subscribers. “In June last year Telstra held a commanding 58.5 percent share of the pay TV market in Australia through its 50-percent owned FOXTEL, after the cable TV network's viewers tied to Telstra-bundles grew to 30.6 percent the same year. “The company also upped the ante on its retail store experience introducing its interactive T[life] stores in November 2007. The result, a 71 percent increase in revenues from postpaid subscriber net additions and a 31 percent increase in total sales net additions, within a year of operations.” CONTINUED page 2 |
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