Follow the Australian Telecommunications scene NEWSLETTER- FREE TRIAL
 |
 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
attention. |
Technology news and Jobs 
Our Blogs Core Dump ACCC whacks HP over cash backs
Our Blogs Core Dump ACCC whacks HP over cash backs | ACCC whacks HP over cash backs |
|
| by Stephen Withers | |
| Friday, 03 July 2009 | |
|
Page 3 of 3 Wearing my consumer hat for a moment, I'd much prefer the value of a cash back to be deducted from the purchase price at the point of sale, and for any premiums to be supplied in-store.Featured Whitepaper
5 Best Practices for Smartphone Support
Part of the problem - and I'm talking about cash-backs in general, not HP - supposedly involves vendors or their agents rejecting valid claims as a way of reducing the total cost of the promotion. A particular ploy is said to be failing to notify a rejected claimant before the end of the promotion period, making it impossible to resubmit the claim. So when Samuel says cash backs are popular with consumers, I think that's only true in the sense that anyone would prefer to save $200 on a TV or $15 on a keyboard than pay full price. But given the choice of a $200 off at the register or a cheque for $200 in two or three months time, which would you prefer? The same goes for gifts - if the offer is for a spare set of ink tanks, then it is a simple task to ensure that there is adequate stock in the store. Admittedly, things are more complicated when the customer gets a choice, such as any three of ten movies when buying a Blu-ray player, and in such circumstances redemption is the only practical option. |
Tags
| < Next story in category | Previous story in the category > |
|---|
