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Information Technology News Mobile marketing take-up increase likely with SMS,voice channels
Information Technology News Mobile marketing take-up increase likely with SMS,voice channels | Mobile marketing take-up increase likely with SMS,voice channels |
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| by Peter Dinham | |
| Friday, 03 July 2009 | |
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Page 2 of 2 Critchley says that one organisation which participated
in the trial was the Department of Sustainability and Environment in
Victoria which introduced an SMS call to action on all media to allow
consumers a fast, round the clock method of requesting a free water
saving kit. Featured Whitepaper
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“We believe that this is because it so much simpler for people to send in a key word on the SMS rather than calling our 13 number. Ad.IQ was also able to provide us with weekly data that allowed us to clearly see how well our media buy was performing. At the end of the campaign Ad.IQ provided us with a detailed analysis that will be invaluable in planning further campaigns.” Crichley claims that over the past two years, Ad.IQ has adapted its international IP to suit the Australian market and media environment and created a “proven return on investment roadmap to leverage mobile response for both Australian private and public sector organisations which have a requirement for customer contact.” |
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