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VIRTUALISATION Huawei's cellphones to ship with advertising-supported free nav software
VIRTUALISATION Huawei's cellphones to ship with advertising-supported free nav software | Huawei's cellphones to ship with advertising-supported free nav software |
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| by Stuart Corner | |
| Wednesday, 24 June 2009 | |
  
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LocatioNet's amAze is claimed to run on more than 500 handsets. It comes in Java and Windows Mobile versions, and BlackBerry. LocatioNet plans to release Android and iPhone versions later this year. Individual users can download the software at no charge from http://www.amazegps.com. It is also available as a fully hosted and white-labelled service to mobile carriers, yellow pages vendors and other large brands and content providers. The software is able to offer users coupons and ads according to their location, based on a smart ad-server gateway developed by LocatioNet. According to LocatioNet, "amAze is connected to several leading ad-server providers worldwide and retrieves from them the relevant ads to the specific user, in real-time. The ad-server gateway also offers smart sponsorship programs to brands that wish to launch amAze to their users under their own brand."
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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