Technology news and Jobs arrow VIRTUALISATION arrow Frenzied rush on Apple’s iPhone 3GS
Frenzied rush on Apple’s iPhone 3GS E-mail
by Peter Dinham   
Tuesday, 23 June 2009
Fresh from a reported liver transplant and firing on all four cylinders, Apple’s Steve Jobs spruiked that customers are “voting with their feet” as he announced that more than a million of the iPhone 3GS models were sold in three days and six million of the new phone buyers have downloaded the 3.0 software in the five days since its release.

Gushing with superlatives about the 3GS iPhone, Jobs says “customers are voting and the iPhone is winning,” and, he adds “with over 50,000 applications available from Apple's revolutionary App Store, iPhone momentum is stronger than ever."

Apple, in its media statements about the phone, reckons the iPhone 3GS is the “fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance -- up to twice as fast as iPhone 3G -- with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control.”

And, with the PR machine in full flight, Apple goes on to talk about the iPhone 3GS including the new iPhone OS 3.0, “the world's most advanced mobile operating system” with over 100 new features such as cut, copy and paste, MMS (available only on iPhone 3G or iPhone 3GS), Spotlight Search, landscape keyboard and more.”

Apple also points out that iPhone 3GS customers get access to more than 50,000 applications from Apple's revolutionary App Store, where, it says, customers have already downloaded over one billion apps.

And, according to Apple, iPhone 3GS offers “twice the capacity for the same price” with a 16GB model for “just US$199 and a new 32GB model for just US$299 (qualified customers only).

Of course, if the 16GB 3GS model is out of your price range, Apple says the 8GB iPhone 3G model is available “at the breakthrough price of just US$99”, which Apple gushingly describes as a “huge milestone” for the high end smartphone market.

The iPhone 3GS goes on sale in Australia this Friday, 26 June and, as Stuart Corner reported in iTWire yesterday, Optus has announced some pretty aggressive pricing, with $0 upfront $99 a month plan for consumers including 1.5GB data.

Cost effective iPhone data plans for business users, however, in Australia at least, remain elusive.
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