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VIRTUALISATION Superwoman feels the Force(.com)
VIRTUALISATION Superwoman feels the Force(.com) | Superwoman feels the Force(.com) |
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| by Stephen Withers | |
| Friday, 19 June 2009 | |
  
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Developed by Myriad Minds, Superwoman's site publishes information from Salesforce CRM in real time and captures data that customers enter on web forms. "Our email marketing activity is hugely important for Superwoman as we engage with customers and encourage them to enlist for our services. However, we were annoying clients by not knowing who they were," said Anna Windress, Superwoman's marketing manager. "We want to make it as easy as possible for our customers to subscribe to our services and also target them as best we can – Force.com Sites is making it incredibly easy for us to do this," she added. For example, the company can send emailed event invitations that contain personalised links to the portal. Visiting that link to accept the invitation presents a page that's pre-populated with the relevant details for that customer. "It's well known that the more information a customer is required to input, the less likely they are to do so; customers just want to register for an event or download material from our world-class authors but they want to do this in as few clicks as possible," said Windress. "Using Force.com Sites, we've built a web site that makes enrolment very easy by asking them to simply confirm the details displayed are accurate, and away they go." The new site has eliminated the duplication of data, reduced administration effort, improved the conversion rate from 50 percent to 60 percent in two months, and delivered improved analytics. |
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