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VIRTUALISATION Market share decline drives Dell to the shopfront
VIRTUALISATION Market share decline drives Dell to the shopfront | Market share decline drives Dell to the shopfront |
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| by Peter Dinham | |
| Wednesday, 17 June 2009 | |
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Dell’s market share issues have been well documented and last January Gartner released figures showing that Dell’s market share had slipped by one percent in the fourth quarter last year, its worst performance since 2001. As Gartner reported, Dell’s market share fell from 14.2 percent to 13.2 percent, US shipments for the quarter were down by 10%, with “Asia doing poorly too, Latin America hanging in there.” As Gartner said, the big winner has been Netbook-maker, Acer whose market share in the fourth quarter last year grew 31.1 percent to 12.3 percent to grab third place in the sales stakes. Gartner has put much of Dell’s woes down to the fact that it is “plagued by the popularity of cheap netbooks,” a product, according to Gartner, which Michael Dell sees as only ‘complimentary’ (sic) to his company's core business. Meanwhile, in this latest report from Dell about its retail stores growth, the company’s VP of sales and marketing for its global consumer business, Michael Tatelman, said Dell had “made a lot of progress on our multi-channel sales strategy in the past 18 months,” adding that, “we’re really just getting started.” “Whether people shop and buy online, over the phone or in our stores,we’re getting some great momentum in the consumer electronics space and looking forward to making it easier for more people around the globe to get what they want from Dell.” CONTINUED page 2 |
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