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Telecommunications Juniper revamps marketing to take on Cisco in the enterprise
Telecommunications Juniper revamps marketing to take on Cisco in the enterprise | Juniper revamps marketing to take on Cisco in the enterprise |
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| by Stuart Corner | |
| Wednesday, 17 June 2009 | |
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Many products, one OS Juniper now boasts a complete range of routers, switches, security and wan optimisation products to cater for the needs of small enterprise or branch offices to the core of carriers' networks and all running the same operating system. To capitalise on this technological edge it has released new research commissioned from Forrester Research designed to quantify the cost benefits of its single OS approach. Shaun Page vice president for Juniper Australia and New Zealand told ExchangeDaily that the Forrester research went beyond earlier studies into the benefits of a single OS approach that Juniper has released previously. "We now have evidence that Junos delivers significant financial benefits to users," Page said. "The Forrester study was more comprehensive [than previous studies] in that it focussed more on the factors that drive cost. It found that it is 41 percent cheaper to operate your network when you base it on [a single operating system such as] Junos. And the cost of operating and managing an asset is often two or three times the cost of the asset itself." Juniper sees this as a particularly powerful marketing message in the current financial situation and one which it is gearing up to deliver and exploit, saying it intends to "play offence" in the midst of the current downturn. However to do this it acknowledges that it needs to take a new approach to the market: targeting "the C suite" of executives: CIO, CFOs and company vice presidents and senior vice presidents.
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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