Technology news and Jobs arrow Radioactive IT arrow E3 Sony - God of War III could only have been done on PS3
E3 Sony - God of War III could only have been done on PS3 E-mail
by Mike Bantick   
Friday, 05 June 2009
iTWire spoke to Michael Ephraim, Chief Executive, Sony Computer Entertainment Australia and New Zealand in reaction to the Sony E3 announcements.  He talked about the new PlayStation Portable support, how surprised he – like many - was about Final Fantasy XIV and how God of War III can only be done on the PlayStation 3.

Sony gave a solid performance during their pre-E3 show conference yesterday, unveiling a new model PlayStation Portable along with a bunch of exclusive software releases and an early prototype motion sensing controller.

With the new PSP Go being focused on delivering content digitally through the PlayStation Store, and given past track records for companies delivering such services to Australian consumers.  It seemed prudent to chat to Australia and New Zealand Sony chief Michael Ephraim about the local ramifications coming out of the conference.

To begin with, Ephraim felt my description of the conference as hardware love for the PSP and software love for the PS3 was a little narrow. “If you want to generalise it in a very very broad way, the PSP is getting the hardware love, but it is getting a hell of a lot of software love too,” he said “Little Big Planet, Motorstorm, GT, Metal Gear Solid, Resident Evil, Tekkan, Soul Calibur,  it just goes on and on”

When referring to the redesign of the PSP, Ephraim was quick to point out that the UMD format has not been “Dropped”.  “Let me be clear, both PSP’s will still be selling, PSP Go will be digital, and PSP-3000, so we are not dropping the UMD,” Ephraim emphasised, mentioning also that new titles will be released in both digital download as well as UMD format for the same price structure.

Ephraim also spoke about the new media managing software for the PSP, Media Go which is designed to streamline the digital download process. “In the past you had to connect to a computer, you had to connect to your PS3, whereas with PSP Go and Media Go, downloading directly from a wireless hotspot is very easy”

Is this the start of a new PSP push from Sony?  Are we going to see crossover with PS3 titles and more services on offer? How will consumers in Australia and New Zealand far as part of this role out?

“Well,” says Ephraim “In the US they have announced the video download to the PSP, so we [in Australia and New Zealand] intend to follow that, VidZone, which we are launching next week, our marketing manager here showed me his PSP, connected wirelessly to his PS3, streaming the VidZone video.  You will be able to do that with Play TV and the TV shows you have recorded, and then obviously with games”

“The interoperability between PSP and PS3 is going to crank up many many levels over the next few months,” Ephraim continued “we have invested in local servers, so that the quality of video on VidZone is second to none.”

“On video download for movies and so on, Australia is one of the launch territories once the service rolls out of America to the bigger European territories, so, please, readers out there, we are doing all we can to bring this technology to Australia as soon as it is available.”

CONCLUDED on Page 2


 
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