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VIRTUALISATION Macquarie Hosting deal with SBS
VIRTUALISATION Macquarie Hosting deal with SBS | Macquarie Hosting deal with SBS |
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| by Peter Dinham | |
| Tuesday, 02 June 2009 | |
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SBS’s IT manager, David Zufic, said today Macquarie Hosting, a division of Macquarie Telecom, had won the deal following a competitive tender of service providers, with Macquarie chosen for its proven experience working with digital media and online companies, as well as its specialisation in the design and implementation of scalable, complex managed-virtualised hosting environments. “The deal will also underpin SBS’s plans to diversify and grow its online content offerings to capitalise on increased consumer demand for IPTV and mobile TV formats. This will be particularly crucial in the lead up to the 2010 Football World Cup for which SBS is the sole online broadcast partner.” A global event that attracts more than 2.2 billion viewers per series, SBS expects to see its online World Cup broadcasts create spikes in traffic of up to 500 per cent over the course of the event. Zufic says that with just under 12 months to prepare, SBS is using the managed hosting platform from Macquarie Hosting to test the reliability of new technologies that it will deliver to viewers to keep them up to date on the latest news and results throughout the championship. “The Football World Cup is a flagship event on SBS’s broadcasting calendar. We need to deliver our coverage to audiences no matter where they are: in their lounge room, at their desk or on the move. To do this our system needs to be reliable - we simply can’t afford any downtime.” CONTINUED page 2 |
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