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Fuzzy Logic
Bing’s like zing for some, Meh-ng for others
Fuzzy Logic
Bing’s like zing for some, Meh-ng for others | Bing’s like zing for some, Meh-ng for others |
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| by Alex Zaharov-Reutt | |
| Tuesday, 02 June 2009 | |
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Page 3 of 3 Some on the Internet haven’t been as impressed, suggesting that Bing was merely a bunch of re-arranged results with a cached page feature, just like Google. Featured Whitepaper
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Bing is certainly impressing some people at this early stage, but there does seem to be an impression that Bing is not only the disaster it could have been, it’s actually pretty good – and seems to present, really for the first time, a real contender to Google. Given it’s Microsoft that’s normally cast as the evil empire, a tagline Google also seems to have been gaining with some over the years in heckling Google’s “Do No Evil” edict, Microsoft’s reborn entrée into the world of search is certainly causing a great deal of interest. It’s Microsoft’s third go, of course, after years of MSN Search and then Live Search. But whatever Microsoft did to develop Kumo and then bring it to life as Bing, it seems to have done a better than expected job thus far. It’s interesting to think that if Microsoft had bought Yahoo, Kumo and now Bing could well have been the engine powering what would have been the Microsoft/Yahoo or Microhoo search engine. Yahoo stupidly wouldn’t play ball despite US $47 billion being thrown in its face, so Yahoo was out and Bing was in! Google only has the competitive spirit to fear thus far with Bing, because few are going to truly ditch Google completely, or at least, not yet. Google’s results are still fantastic, and Google only needs to perform a few tweaks to match Bing’s easily matchable improvements. Google has also built enormous brand equity and a broad range of very useful products and services in record time, already rivaling and clearly in some respects long ago surpassing Microsoft, specifically in search, so there’s no way it will be so easily displaced – but then, neither will Microsoft! Microsoft has been the tootheless tiger when it came to the online world for years now, with its only true tooth having been Internet Explorer and its tight integration with Windows, but it seems that, a much fiercer tiger has finally been woken. Now that Google’s power as grown to encompass operating systems, office software and plenty of other search, software and services, it not only threatens Microsoft but many other online businesses out there. For some, Bing is still just another pile of Microsoft meh, but having Microsoft finally present a credible renewed challenge to Google’s dominance is no bad thing, and hopefully the world gets a better Google, a better Microsoft and much better results and online intelligence out of the competitive battle! |
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