Technology news and Jobs arrow Fuzzy Logic arrow Goodbye, Telstra pips
Goodbye, Telstra pips E-mail
by Alex Zaharov-Reutt   
Monday, 01 June 2009
Michelle James, the Portfolio Director of Telstra’s “Product Management” Division said: “After more than 40 years, the STD Pip Tones heard at the start of Subscriber Trunk Dialling (STD) calls will be removed.

“Some people in the community have an emotional connection with Pip Tones, and will fondly remember them as the cue that they are receiving a call from interstate relatives or friends."

“Today, long distance calling is cheaper compared to the charges of over a quarter of a century ago. In 1980, STD calls could cost as much as 63c a minute, while today our customers can select plans that give them untimed long distance calls for 50c or can choose a plan where all STD calls are included in the monthly charge,” she said.

As noted on the previous page, Telstra says its “product exit and migration program is a key pillar in its company-wide Transformation program which is delivering wide ranging benefits to customers.”

Telstra’s Michelle James continued: “Like any house renovation, we’re taking out the ageing plumbing and wiring and replacing it with new, modern fixtures and fittings.

“STD Pip Tones are a legacy feature and will not be available in all our telephone exchanges as some of the newer technologies are not compatible with STD Pip Tones.

“The removal of STD Pip Tones will give fixed line users a consistent experience no matter where they are calling from when making long distance calls.”

And what more of this transformation process does Telstra share?

It notes that its “company-wide transformation” includes plans to “exit legacy products, systems and platforms and migrate customers to new, simpler, more robust technologies and infrastructure.”

Interestingly, we also learn that the transformation program “currently impacts over 2100 products, features and pricing plans and involves 145 projects.”

Given how much we’ve all heard of the transformation project throughout the entire Sol era, it’s good to know that “the program is progressing as planned and work will continue in this area until all projects are complete”, although if you can squeeze out a tear for the pip tones going pop, now is the time, as “STD Pip Tones will gradually be phased out exchange by exchange by early July 2009.”


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