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VIRTUALISATION Mobile content consumption growth on social networks
VIRTUALISATION Mobile content consumption growth on social networks | Mobile content consumption growth on social networks |
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| by Peter Dinham | |
| Sunday, 31 May 2009 | |
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advertising. Frost & Sullivan say that ringback tones and mobile music, however, still remain the top revenue earners, accounting for about 21.4 percent, or US$6.2 billion, of the Asia Pacific region’s mobile content revenues in 2008, and are expected to continue to top mobile operators’ and content providers’ billings in the next five to six years. According to the firm’s senior industry analyst, Jeff Teh, the demand for such mobile entertainment content is driven by the increasing mobile lifestyles of consumers and the desire to personalise, and, he adds, “it has become fairly important for subscribers to accessorise and personalise their mobile devices to differentiate themselves from their peers.” Teh says that paid mobile content services across 13 Asia-Pacific countries grossed an estimated US$29.1 billion in 2008. “Growing at a CAGR (compound annual growth rate) of 23.6 percent (2008-2013), revenues are expected to breach US$75.6 billion by end-2013, driven largely by consumer demand for mobile entertainment applications such as music and video,” Teh forecasts. Teh also says that mobile entertainment applications - which include ringtones, music, videos, mobile games, wallpapers, graphics, icons and betting - dominated premium content consumption accounting for 44.4 percent (US$12.9 billion) of the revenues last year, and this is expected to grow at a CAGR of 23.3 percent (2008-2013), at a value of US$34.3 billion by end-2013. CONTINUED page 2 |
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