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Information Technology News SaaS CRM demand highest in Australia, New Zealand
Information Technology News SaaS CRM demand highest in Australia, New Zealand | SaaS CRM demand highest in Australia, New Zealand |
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| by Peter Dinham | |
| Thursday, 21 May 2009 | |
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Springboard says demand for Saas CRM is highest in Australia and New Zealand, with 61% of potential buyers citing purchase plans in the next 12 months. The research firm, its survey of 296 SaaS users in enterprises across the APAC region confirms that “SaaS CRM will remain one of the fastest growing markets in the region, as CRM penetration is still relatively low.” According to Springboard’s Balaka Baruah Aggarwal, as organisations seek to better manage and ultimately reduce upfront IT-related expenditures “we expect SaaS-related spending to become a far larger percentage of total software spending, thereby ensuring strong ongoing growth.” Aggarwal says that CRM is now the most frequently used on-demand application after email, with 29% of all respondents using SaaS CRM in their enterprises, and that a majority of SaaS CRM deals are done direct via face-to-face interaction with an account manager from the vendor, while online sales was the second most popular channel. CONTINUED page 2 |
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