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VIRTUALISATION Dell expands retail presence in deal with Dick Smith
VIRTUALISATION Dell expands retail presence in deal with Dick Smith | Dell expands retail presence in deal with Dick Smith |
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| by Peter Dinham | |
| Sunday, 03 May 2009 | |
  
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Evan Williams, general manager, consumer sales and marketing at Dell Australia, says that over the past 12 months, the company has made many enhancements to its local consumer business, including investing in its online capability so customers can “personalise their laptops with their favourite colours and designs.” Williams says Dell has also built strong partnerships in retail and launching an “award-winning” range of products in Australia. According to Williams, over the next several months in Australia, Dell will add more personalisation options, launch more products and expand its retail presence through the new partnership with Dick Smith. Dell started its Australian retail program in May 2008 when it agreed to sell a range of products in Officeworks’ stores across Australia, and in n December last year, there was a further boost to its retail presence when The Good Guys agreed to sell its products. Glenn O’Neill, head of buying and merchandising at Dick Smith, says the company is committed to providing its customers with the latest technology and leading brands in all categories. Evan Williams says Dell will continue to operate its kiosks located in shopping malls in New South Wales, Queensland, South Australia, Victoria, and Western Australia. |
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