| Google Australia offers free search marketing to SMBs |
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| by Peter Dinham | |
| Thursday, 23 April 2009 | |
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Persaud said that in the current economic climate, more Australians than ever before are heading online to research products and services, with search engines central to online navigation, research and comparison shopping. Google’s campaign offer would “help put small businesses in front of potential customers at the precise moment that they're looking for information.” “Search marketing has become increasingly popular in Australia over the past 12 months, with thousands of businesses embracing the benefits of measurable, cost-effective and targeted advertising programs such as Google,” he said. Persaud said “those who have not yet dipped their toes in the AdWords water can take advantage of Google's $75 stimulus offer before 30 June 2009.” According to Persaud, Google wants to help propel the Australian digital economy, and, he says “the Internet drives efficiencies and opens new markets, and encouraging more Australian businesses to connect with customers online is a major part of that vision." CONTINUED page 2 |
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