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VIRTUALISATION Microsoft launches website ad network
VIRTUALISATION Microsoft launches website ad network | Microsoft launches website ad network |
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| by Jake Widman | |
| Thursday, 23 April 2009 | |
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The new PubCenter Beta program will now let third-party Web publishers include ads from Microsoft's network on their own sites. The publishers will be able to customize ads to their sites, and will gain access to performance-tracking features. The program isn't available to everyone, however. First off, so far it's a U.S.-only program. Secondly, publishers that ask to participate will have their sites "reviewed for relevancy and fit to the program," according to Microsoft. Criteria include the quality of the site's content, its traffic history, and the audience. Microsoft discourages sites that require login or have more graphics than text. CONTINUED Page 2 |
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