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Small businesses bring economic stress home - Microsoft | Small businesses bring economic stress home - Microsoft |
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| by Tony Austin | |
| Monday, 20 April 2009 | |
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Page 1 of 2
More than a third of Australian small business owners and managers report their
business is currently struggling or worse, when compared to this time last year.
Of those, nine in 10 say the health of their business is having a negative
impact on their personal lives, according to a new small business ‘stress
survey’ commissioned by Microsoft Australia.38 percent of Australian small business (SMB or SME) owners and managers report their business is currently struggling or worse, when compared to this time last year. Of those, nine in 10 say the health of their business is having a negative impact on their personal lives, according to a small business ‘stress survey’ commissioned by Microsoft Australia.
Despite the survey findings, the survey revealed that nearly 60 percent of small
businesses described themselves as healthy, with one in five expecting to
continue investing in their people and replacing staff as necessary and only 6%
are considering laying off employees.
iTWire recorded an interview with Ms. Kingsmill. Please see the last page for
details of this podcast, which is well worth listening to by anyone involved in
managing and running a small business. Featured Whitepaper
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The March 2009 survey, conducted by Galaxy Research, interviewed owners and managers of SMBs throughout Australia and measured their level of stress relative to the challenges they are facing in today’s business environment. The research has painted a clear picture of what Australian small businesses are prioritising in today’s economic climate. “Microsoft is constantly talking to our small business customers and what we’ve learned from our study supports what we’ve been hearing. The three key themes that are coming through loud and clear for managing through the uncertainty are: managing cash flow; reducing costs, and maintaining customers,” said Ms Kingsmill. The survey also found that more than half (56 percent) of Australian SMBs say that business pressures are more stressful this year than last year, with more than a third (35 percent) reporting that they are working longer hours now when compared to the time they put in prior to the global economic downturn. For almost half, (42 percent), the primary focus at the moment is simply retaining and growing their customer base.
PLEASE READ ON...
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