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VIRTUALISATION BlackBerry users get online app store
VIRTUALISATION BlackBerry users get online app store | BlackBerry users get online app store |
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| by Stuart Corner | |
| Thursday, 02 April 2009 | |
  
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The store is designed to automatically present the only those apps available for a user's specific BlackBerry smartphone mode (Only BlackBerry smartphones with a trackball or touch-screen running BlackBerry device software 4.2 or higher are supported). Current categories include: Entertainment, Productivity and Utilities, Games , Professional and Business, Maps and Navigation, Reference and eBooks, Music and Video, Social Networking , News and Weather , Personal Finance and Banking, Sports and Recreation Personal Health and Wellness and Travel. RIM expects approximately 1,000 applications to be posted by partners on BlackBerry App World this week. Both free and charged-for applications will be on offer. The store features a folder where users can keep track of applications downloaded and which they can use to uninstall and reinstall applications and to easily transfer purchased applications to a new BlackBerry. Applications can be reviewed by users and those reviews are reflected in star ratings. Users can read reviews from other users. While Apple and the iPhone may have kick-started the mobile application market, RIM, and others are fighting back. At this week's launch of the Curve 8900 in Australia the company demonstrated a variety of impressive third party applications. Research in Motion claims to be growing rapidly and to be expanding its market from its original base of high level executives into what it calls "gen-Y transitioners" - young people leaving universities and embarking on professional careers - and "multitasking homemakers", those not in full time work but juggling demanding family responsibilities and part time jobs. It claims to now have 21 million BlackBerry users worldwide, and to have BlackBerries on offer from 425 service providers in 150 countries. In 2008 the company increased its global workforce from 8000 to 12000 people.
This article first appeared in ExchangeDaily, iTWire's daily newsletter for telecommunications professionals. Register here for your free trial.
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