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SMEs still spending on telco, but focus on ROI | SMEs still spending on telco, but focus on ROI |
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| by Peter Dinham | |
| Monday, 30 March 2009 | |
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Page 1 of 2
The financial downturn has all businesses tightening their belts and focussing on getting greater bang for their buck as they look for ways to survive the crisis.
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Ovum senior analyst, Claudio Castelli, says this is a clear indication that SMEs will not stop spending on telecommunications during the financial downturn, however, they will focus their spending on solutions that make a direct impact on their business performance and which provide a clear return on investment.
Castelli says SMEs are more likely to adopt managed and hosted services in order to avoid unnecessary up-front capital investments and, he says, 79% of the companies prefer to have a predictable monthly recurring charge per user for telecoms equipment and services.
Bundling multiple services including fixed and mobile represents additional opportunities for providers, according to Castelli, but he says these bundles have to offer commercial benefits when compared to the stand-alone offerings, with most of the SMEs (66%) still believing that price is the most important factor when selecting providers.
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