The ‘international business elite’ are increasingly accessing the Internet while on the move, with a growing need for more flexibility to view television content on their laptops as well as on their desktop computers and mobile devices.

Ericsson and CNN say that 55% of the study respondents with mobile internet, accessed online content whilst on the move, for example, via a mobile device or wireless LAN.

“This trend speaks to the increasing number of upscale consumers with internet access outside of the home or office environment,” says Ericsson and CNN.

Kursten Leins, strategic marketing manager – multimedia with Ericsson Australia, said TV viewing habits were changing rapidly, with demand for anywhere, anytime viewing becoming commonplace across society, and not just for youth.

“This trend is also evident in Australia, with Nielsen Online last week announcing an increase in PC video viewing of 2.5 hours/week in 2007 to 4.6 hours/week in 2008, with broadcast TV viewing in slight decline. (http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/itrpt-mr-mar092.pdf).
 
"In an Australian ConsumerLab study by Ericsson in December 2008, between 15 and 40 percent of fixed and mobile broadband subscribers viewed TV via their internet connection, demonstrating strong demand for real-time, anywhere anytime access to news & entertainment."
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