| Telstra says study predicts huge productivity dividend from mobile broadband |
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| by Peter Dinham | |
| Wednesday, 04 March 2009 | |
  
Australia can expect an annual productivity dividend of $7.4 billion from mobile broadband, or the equivalent of $250 for every household, according to a market study released by Telstra.
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Telstra, releasing what it says is its first interactive media release, as a YouTube video, says the findings prompted the economist who undertook the study for Telstra, Dr Paul Paterson, to conclude that Australia's rapid take-up of wireless broadband has boosted economic productivity and better equipped business to weather the global financial crisis. Paterson described the aggregate level results as “quite dramatic”, claiming that if Telstra’s Next G broadband service continued to be used in the way it is, and the take up matched Telstra forecasts, “it will lift household consumption by about 1%.” Telstra says that one of 305 small companies surveyed by Concept Economics, Exit Films, used Next G mobile broadband to collaborate with editors and communicate with the investors while filming the soon-to-be-released movie "Last Ride", saving $30,000 in costs and many hours in lost production time. |
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