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VIRTUALISATION Helstra? Smelstra? No, it's Telstra, brand No.1
VIRTUALISATION Helstra? Smelstra? No, it's Telstra, brand No.1 | Helstra? Smelstra? No, it's Telstra, brand No.1 |
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| by Alex Zaharov-Reutt | |
| Wednesday, 04 March 2009 | |
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Page 1 of 2   
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Everyone knows Telstra and virtually every single person in Australia would have some kind of story to tell you about their dealings with the company, whether good or bad. Telstra is here, there and everywhere, and even if you live a Telstra-free life, what Telstra does impacts all Australians in some way. The latest piece of news from Telstra is the fact that it has once again achieved the status of the “most valuable brand in Australia”, as ranked by “the world’s leading brand consultancy”, Interbrand, which “regularly ranks top brands based on the economic value it attributes specifically to brand strength”. Telstra is, as you can imagine, very pleased to once again attain the ranking, with Amanda Johnston-Pell, Telstra’s Executive Director of Brands & Marketing Communications saying: “Telstra has held the number one position since 2001, when the report was introduced in Australia. This is despite intense competition, a challenging economic environment and considerable technology changes in the telecoms sector. “A company doesn't top this report by taking its past strength for granted. Companies only maintain brand leadership by continuing to listen and respond to the expectations of customers, shareholders, and the communities in which they operate. “While this accolade is very satisfying, we recognise that the strength of a brand is really built every time a customer contacts Telstra. So this award recognises the more than 40,000 Telstra people who interact with our customers every day and continue to work hard to maintain and grow the strength and integrity of the Telstra brand,” Ms Johnston-Pell concluded. So, how much does Interbrand think Telstra’s brand is worth? Please read on to page 2! |
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