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VIRTUALISATION 3 achieves double digit customer revenue and margin growth
VIRTUALISATION 3 achieves double digit customer revenue and margin growth | 3 achieves double digit customer revenue and margin growth |
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| by Stuart Corner | |
| Thursday, 19 February 2009 | |
  
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The company grew its customer base by 29.0 percent, 458,000 to more than 2.036m, 90.6 percent of which were postpaid. Mobile broadband subscriber numbers (the number of customers with either a handset data plan, a mobile broadband modem, an X-Series plan or mobile web via a handset) grew 169.7 percent to 526,000. Non-voice revenue increased 65 percent to $464.2m. Non-voice ARPU (excluding SMS) grew to $10.30 per month an increase of 32.6 percent and non-voice services now contribute 31.2 percent of ARPU. The company said it had reduced customer acquisition costs from an average of $263 per subscriber to $238. It had 1.4m customers with at least one billed Planet 3 and mobile broadband event each month in the second half of 2008, up from 1.1 in the firs half. Hutchison and Vodafone announced last week plans to merge their Australian businesses into a 50:50 joint venture and there has been much speculation as to what the merged entity will do with the 3 brand, given that when the merger was announced the companies said that it would market its products and services under the Vodafone brand. At the results announcement, 3 CEO, Nigel Dews said: "Exactly what we do with the [3] brand is not finalised but it is very strong and it will be around for some time yet." There have been suggestions it could be used as 'value' brand in the same way that Optus uses its Virgin brand. Dews conceded that "this is one possibility." |
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