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Is Microsoft the new Apple?
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Is Microsoft the new Apple? | Is Microsoft the new Apple? |
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| by Davey Winder | |
| Saturday, 14 February 2009 | |
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Microsoft, on the whole, lost that connection completely around the time of Vista coming out. Assuming it ever really had it in the first place, which is doubtful. I applaud Microsoft for trying re-connect with the customer. But I worry that it is using some very expensive gaffer tape to bodge a repair rather than buying brand new cables, if you see what I mean. And it will be expensive. Microsoft has yet to put a price on it, but considering that it is cutting costs and jobs elsewhere you do have to question the level of potential investment at a time when high streets all over the world are starting to look like war zones following recession fuelled closures. So, back to the beginning: is Microsoft the new Apple? The answer would seem to be a firm no, but it sure would like to be. |
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