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VIRTUALISATION Is Microsoft the new Apple?
VIRTUALISATION Is Microsoft the new Apple? | Is Microsoft the new Apple? |
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| by Davey Winder | |
| Saturday, 14 February 2009 | |
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Page 1 of 3   
Microsoft has announced plans to define locations and time frames for the opening of the first Microsoft Stores. Retail shops, Microsoft branded, Apple clones. Of course, it is highly unlikely they will be called Microsoft Stores, although your best guesses are welcome. Featured Whitepaper
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Porter previously spent more than 20 years at WalMart so knows a thing or three about retail. On the surface, of course, there is no love lost between Apple and Microsoft. There were those infamous Bean Counter adverts from Apple which poked fun at the Microsoft efforts to advertise Vista. Steve 'Monkey Dancer' Ballmer has not been over generous in his praise for the iPod, although Microsoft did release a dedicated iPhone app before making it available for the Windows Mobile platform. Indeed, look at the details of the forthcoming Windows 7 release and you would be forgiven for thinking nothing ever changes: six different versions of the new OS? Sweet Baby Jesus on a moped! But hold on a minute, while Microsoft might well be ignoring Apple as far as OS version simplicity is concerned, in other areas the two giants are getting much closer. First there was the news that Microsoft is moving into the online App Store world with Skymarket. Now the perhaps not so surprising news of the forthcoming real world Microsoft Stores on the high street. Not so surprising because it actually makes good business sense, following Apple into this space with the Zune. So does Microsoft really want to be just like Apple, or is there more to it than that? Analysis on page 2. CONTINUES |
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