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Technology Lifestyle Need For Speed franchise not slowing down
Technology Lifestyle Need For Speed franchise not slowing down | Need For Speed franchise not slowing down |
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| by Mike Bantick | |
| Monday, 02 February 2009 | |
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Page 1 of 2   
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Electronic Arts see a future for the franchise, seeing three distinct directions for the NFS games to take. So soon after the release of Need For Speed Undercover , EA have given us the following information around future NFS releases: Sydney, Australia – February 2, 2009 – Fifteen years; more than 40 countries; close to 100 million games sold. Need for Speed™ has helped to define automotive culture for millions of fans with its embrace of the car lifestyle and its cool rebellious attitude. Today, Electronic Arts Inc. (NASDAQ:ERTS) unveiled the details of what is in store for the franchise over the next 12 months, as the property expands to new platforms, new categories and new media. Need for Speed is committed to providing unique and customized experiences for all types of racing fans by establishing three independent series; simulation, action and arcade racing. Each series will be developed by a highly-specialized team dedicated to delivering the ultimate racing experiences to car enthusiasts around the world – whether they be interested in adrenaline action, arcade fun or authentic simulation. “We recognize racing videogame fans are very passionate and unique -- they want customized gameplay experiences. Whether it’s more of a realistic driving game with accurate car physics or over-the-top cop chases, we are making different games for different audiences,” said Keith Munro, vice president of marketing, Need for Speed. “Each game provides a deep, engaging and rich racing experience. We’re giving players the option to choose the best racing title that suits their style of gameplay.” CONTINUED on PAGE 2 |
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