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VIRTUALISATION Another record quarter for Apple
VIRTUALISATION Another record quarter for Apple | Another record quarter for Apple |
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| by Stephen Withers | |
| Thursday, 22 January 2009 | |
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Mac sales were up 9 percent year-on-year to 2,524,000. Not too shabby, especially when you accept that the economic downturn was already underway during the quarter. Naturally, the big increase was in iPhone sales - a massive 88 percent leap to 4,363,000. Given the much wider distribution of the iPhone 3G compared with the original model, that should come as no surprise. But it is a big dip on the previous quarter, in which Apple sold 6,892,000 iPhones. The obvious explanation is that there was an initial surge when the 3G model went on sale in July, and things tapered off after that. iPod sales recorded relatively modest growth of just three percent year-on-year. Still, selling nearly 22 million units is not to be sniffed at. It was almost double the previous quarter's sales, showing the iPod was still a popular Christmas present. And if you accept that some iPhone purchases cannibalise iPod sales, Apple's music and video player business improved more than the raw figures suggest. So what about the money? Please read on. |
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