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Technology Lifestyle Family and Action Games drive Australian industry up
Technology Lifestyle Family and Action Games drive Australian industry up | Family and Action Games drive Australian industry up |
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| by Mike Bantick | |
| Tuesday, 20 January 2009 | |
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At AU$1.96 billion dollars in 2008, the interactive entertainment industry grew by 47 percent during 2008. Compare this to the $946 million taken at cinemas and $1.4 billion exchanging hands in DVD sales. The statistics, compiled by independent market research group GfK Retail and Technology Australia, revealed that sales of ‘Family Games’ have grown by 137 percent in 2008, making it the number one genre, followed by ‘Action Games’. Sales of games software in 2008 increased 57 per cent from the previous year, game consoles increased 43 per cent and gaming hardware accessories lifted a staggering 68 percent . According to Ron Curry, CEO of the Interactive Entertainment Association of Australia, the results highlight the strength of Australia’s video and computer gaming industry and that entire households are now engaging in interactive entertainment. “Sales figures for the past two years actually show that the industry has grown over 112 percent since 2006. The industry has really witnessed phenomenal growth, which has largely been driven by people playing games together.” ‘Family Games’ (rhythm, SingStar, Buzz, Mario Party etc.) were key to growth with the number of games classified with a G rating growing 58 per cent in 2008, and games rated PG showing a 33 percent increase in the same period. “There is a huge variety of games now on the market, with a wide selection for the entire family as well as specifically for adults, and it’s a great way for people to spend time together.” Continued on Page 2 |
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