TAG | Move over PC and Mac; it's time for "I'm Linux" |
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| by David M Williams | |
| Sunday, 18 January 2009 | |
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It’s a slick marketing strategy that certainly troubled the Redmond juggernaut, who spent a whopping $10m to hire the star – Jerry Seinfeld – alone. If you’re a Windows user, consider where your licensing fees are going! Of course, one notable operating system has been absent from these comparisons and productions – until now! The Linux Foundation think, and rightly so, that a Linux advertisement is overdue. They’ve taken on the challenge to bring it to life. That said, there’s a world of difference between billion-dollar proprietary software companies and a grassroots community of mass collaboration. For one thing, the available budget is enormously different, but making up for this, Linux arguably has a far more passionate and enthusiastic fan base. (Well, moreso than Microsoft anyway; I think we all know Apple fans are in a league of their own!) Consequently, and considering these two points, the Linux Foundation have opted not to embark on their own production but rather sponsor a community contest, exploiting the minds and talents of Linuxphiles globally. The contest begins January 26th and entrants are asked to showcase their take on “I’m Linux” within 60 seconds or less. The content ought to be inspirational and explain why you love Linux, and infect the viewer with your passion. Despite the theme, it’s not necessary to mention, or even refer to, the Apple or Microsoft commercials. This contest will have its own life apart from the competing products. What are the rules? And what's all this about a girl dropping out of college? Read on to find out just why Linux ads are a necessity! CONTINUED |
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