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SanDisk and Sony set to vastly expand memory stick formats |
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by Tony Austin
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Thursday, 08 January 2009 |
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Page 2 of 2
The new “Memory Stick Format for Extended High
Capacity” format is expected to meet this demand by
enabling the recording of up to 2TB of data, which is 60 times more storage
capacity than the “Memory Stick PRO” format’s 32-gigabyte (GB) capacity limit.
With this format expansion, “Memory Stick PRO Format for Extended High
Capacity” shatters the terabyte mark for data storage, opening the door for
wider applications. This new format is scheduled to continue to support the “MagicGate”
copyright protection technology as well as the “Access Control Function.”
In addition, SanDisk and Sony announced the joint development of “Memory
Stick HG Micro”, a format expanded from “Memory Stick Micro” (M2).
This new format adopts an enhanced 8-bit parallel interface and features an
increased interface clock frequency of 60 mega hertz (MHz), enabling 60MB/s (480
Mbps in theoretical value) maximum data transfer speed. This is three times
faster than the conventional serial 4-bit parallel interface and 40MHz interface
clock frequency adopted in the “Memory Stick Micro”, offering data-transfer
speeds of the “Memory Stick PRO-HG” on a micro-size memory card.
Since
the September 1998 market introduction of the "Memory Stick” format, cumulative
shipments of media is estimated to surpass 500 million units in 2009. SanDisk
and Sony will continue to work toward enhanced usability of the “Memory Stick”
format to respond to the market needs for larger and faster memory cards.
“SanDisk and Sony share a long collaborative history of developing products
and technologies that enhance user experience and provide direct benefit to
consumers,” said Yoram Cedar, executive vice president, OEM and corporate
engineering, SanDisk.
“Both companies have enjoyed great successes with
the Memory Stick PRO format in the past, and we are sure that the expansion of
these formats to improve capacity and performance will be quite compelling. This
technology provides a framework for us to develop products that will
significantly impact mobile and consumer electronics markets.”
Hidenosuke
Kanai, President of Electronic Devices Business Group of Sony Corporation, said,
“Sony has successfully collaborated with SanDisk Corporation in developing and
promoting the “Memory Stick” formats such as the “Memory Stick PRO” format in
2003, the “Memory Stick Micro” format for mobile products in 2005 and “Memory
Stick PRO-HG” format in 2006."
"Today," he continued, "we are happy to
announce the latest result of the joint development on the “Memory Stick” format
to offer a memory card with unprecedented high capacity. Through the
introduction of these new formats, Sony hopes that the “Memory Stick” will open
up new possibilities and greatly expand its applications of flash memory cards.”
Crikey! Up to 2 terabytes of data on a tiny flash card.
... Great for conveniently storing lots of family videos, but
if used for IT data storage surely a cause for even
greater consternation among those charged with the
security and privacy of corporate or government information.
It won't be too long before we have 2 TB stored on a
microdot. Imagine trying to find that if you accidentally drop it, eh?
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