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VIRTUALISATION Beep beep - New Year text messages to hit 1000 per second
VIRTUALISATION Beep beep - New Year text messages to hit 1000 per second | Beep beep - New Year text messages to hit 1000 per second |
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| by Alex Zaharov-Reutt | |
| Tuesday, 30 December 2008 | |
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And so it has come, with Telstra predicting “76 million text messages to ‘beep’ in the New Year.” Telstra says that “up to” 1,000 text messages will be sent per second welcoming in 2009 for a total of more than 76 million, which is “the highest number ever”. With all these messages comes a need to boost mobile network capacity in all those special event areas and popular holiday destinations, and Telstra’s Executive Director of the Consumer Division, Ms Jenny Young, said Telstra has done just that in anticipation. “Last year we forecast 53 million text messages, but our customers sent nearly 10 million more. This year, we are expecting a 23 per cent increase on that figure, so we are busy making sure our network is ready for the expected surge in traffic,” Ms Young said. “In addition to text message traffic, we are expecting our customers to send more than 600,000 picture messages, up 50 per cent on last year as Australians show off their home town’s fireworks and send group photos to each other. “We’re anticipating more than 16 million mobile calls, up from last year’s 14.8 million record and tens of thousands of video calls,” Ms Young said. But while record numbers of calls and texts are expected, it seems a lot of the activity is between friends, and new research shows there are some families that are missing out on being contacted during New Year’s, with more than a third of Australian mothers missing out on being contacted by their children, and nearly four in ten males will either not call or are unsure if they will contact their mum to wish them Happy New Year. “We’re really encouraging everyone to make the time to make contact with their families. It’s easy to pick up the phone or send a text message to mum to say thanks and to wish them all the best for 2009,” Ms Young said. It’s at this point that Telstra chooses to remind us all that modern 3G phones have a fantastic but seldom used feature, with this moment in time being an opportune one to use it. That feature? Video calls. Please read on to page 2 for details on that, along with the areas where Telstra has boosted its mobile capacity for all those SMS, phone and video calls! |
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