Technology news and Jobs 
Information Technology News Australian cricket going down the tube - the YouTube, that is
Information Technology News Australian cricket going down the tube - the YouTube, that is | Australian cricket going down the tube - the YouTube, that is |
|
| by Stephen Withers | |
| Monday, 22 December 2008 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
"In today's media landscape it's become crucial to meet the fan on their terms rather than leave it up to the fan to find you," said Stephanie Beltrame, Cricket Australia's general manager of media rights. "YouTube is a website that is used by millions every day, so it makes sense that Cricket Australia is there in the YouTube space to find those millions, many of which are current or future cricket fans." Initially, Cricket Australia will provide player interviews and behind the scenes features. Match highlights and archive material may follow. It may be a case of "if you can't beat 'em, join 'em" as so many rightsowners have already discovered how difficult it is to keep unauthorised clips away from YouTube, even with the tools the company has developed to assist in that process. Cricket Australia has also announced it will be using YouTube's rights management tools to track, monetise or block unauthorised clips. You can find Cricket Australia 's YouTube channel at www.youtube.com.au/cricketaustraliatv. |
Tags
| < Next story in category | Previous story in the category > |
|---|
