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Aussies set new high score in video game spending
Technology Lifestyle
Aussies set new high score in video game spending | Aussies set new high score in video game spending |
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| by Mike Bantick | |
| Friday, 19 December 2008 | |
Last week was a big one for the Australian video game consumer, breaking spending records in the lead up to the gift giving season. In other news, Microsoft have announced that they might be happy with Xbox 360 sales by Christmas, probably.Featured Whitepaper
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Expect the streets to be bare as Australians spend the post Christmas week indoors with their new electronic distracters. Microsoft is hoping that a significant proportion of those distracters are branded Xbox 360. Microsoft has announced that – with any luck – by Christmas this year there will be half a million Xbox 360’s in Australian households. This would make the Xbox 360 the most popular High-Definition, Next-gen, concave shaped, with a green circle on the front, console in the country. Microsoft EDD Regional Director (ANZ) David McLean said, “Although it’s a challenging worldwide economic landscape, Xbox Australia has seen an increase of 52 per cent in console sales in recent weeks compared to this time last year. By Christmas, Australians will have spent more on the Xbox 360 than they did on the original Xbox console.” “Xbox users to date have bought more software and accessories per console than users of any other nextgeneration console,” commented McLean. “2008 has been the strongest year in Australia for Xbox since we entered the market seven years ago and we still have two weeks to go.” Microsoft also released a press release updating us on some local and international Xbox 360 and gaming related facts.
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